Scenic South Dakota

Resources

REFERENCE LIBRARY HIGHLIGHTS

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This excellent Scenic America's Brochure is organized to help you sort through all of the issues and considerations. Digital Billboards are an extremely complex issue and this piece can equip you with a solid foundation for meetings and give you a basis to fully understand various governmental, citizen and industry arguments on this issue.

Great Article on the Case for Billboard Control

Edward T. McMahon's famous piece has been updated in the Planning Commissioners Journal Winter 2011 Edition. This article makes a very convincing case about controlling billboards with well chosen photographs illustrating his points. This is a great piece to share with people who don't understand what the problem is or that may not have thought through all of the aspects of this burgeoning problem in the digital age.

Industry Insider Sheds Light on Why THEY Want a Deal

Webpage containing Richard Erickson's letter about Rope-A-Dope sales strategy and the specific financial advantages to the billboard companies for making these deals. The specifics on retiring older format billboards are enlightening. This letter was written to assist his local Scenic Affiliate when they were facing the Billboard industry on this issue. Former industry insiders don't want these billboards in THEIR neighborhoods either.

California and Florida asking Federal DOT to allow commercial advertising on Interstate "Amber Alert" signs

This document from the California DOT discusses the billboard industry's plan to replace the current text-only overhead Interstate signs with LED billboards capable of display graphics and motion.  The signs would be funded by the billboard industry in return for a change in the Highway Beautification Act and other Federal laws prohibiting the use of these signs for advertising.